At Swarovski Optik, the love of nature has always been at the heart of our business.
Our purpose is to inspire people to love and care for nature.
What we want is for people to discover the world’s beauty with our premium long-range optics and be able to enjoy those precious moments.
Having started with a strong customer base in hunting, Swarovski Optik has evolved over the last decades.
Today, we are active in three target groups: hunting, birding, and outdoor.
All of them are of equal value to us and they have one crucial thing in common: a deep passion for nature.
Although the individual approach and motivation for their passion may vary, we appreciate and celebrate these different branches of the same tree.
We focus on the common ground uniting hunters, birders, and outdoor enthusiasts: the wish to cherish and protect nature.
